Sometimes it’s scary to think about how psychology can help various companies sell more of their product.
Just the other day I was walking in a computer hardware store and there was candy near the register. Almost every place in the world that one can shop at has candy and tabloids and magazines near the register. The idea is that these things cost so little, and are so near the place where payment is due, that its easy to spring for them and then pay for them before finding out, under calmer circumstances, that the twix bar you just bought wasn’t worth the 1.25 you just paid for it (and for tabloids, well, I just have no idea how they could ever be worth their price).
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